The Lunatik Lab's Latest Blog Posts

Marketing Automation ROI: A Practical Measurement Model

Marketing Automation ROI: A Practical Measurement Modelby: Geoffrey LunaPublished on: 10/23/2026

Measure marketing automation ROI with a model that links costs, time saved, conversion and retention to revenue, plus payback period and attribution.

marketing automation roiautomation costsconversion raterevenue attributionpayback period
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Marketing Automation ROI: A Practical Measurement Model

CRM Integration Strategy: Connect CRM to Your Marketing Stack

CRM Integration Strategy: Connect CRM to Your Marketing Stackby: Geoffrey LunaPublished on: 10/22/2026

CRM integration strategy that maps processes, source of truth, and sync rules. Compare patterns and set governance to connect CRM with your marketing stack.

crm integration strategydata synchronizationintegration patternsdata governancesource of truth
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CRM Integration Strategy: Connect CRM to Your Marketing Stack

Marketing Automation Audit: Find and Fix Workflow Failures

Marketing Automation Audit: Find and Fix Workflow Failuresby: Geoffrey LunaPublished on: 10/21/2026

Practical marketing automation audit: check triggers, branches, data mapping, exceptions, ownership, and testing, plus a checklist and rubric to prioritize fixes.

marketing automation auditbranching logicdata mappingexception handlingtesting and monitoring
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Marketing Automation Audit: Find and Fix Workflow Failures

What Is AI Marketing for Local Businesses? A Practical Guide

What Is AI Marketing for Local Businesses? A Practical Guideby: Geoffrey LunaPublished on: 10/20/2026

AI marketing for local businesses explained, plus what to automate versus keep human and a framework for pilots, escalation, and CRM-backed follow-up.

ai marketing for local businessesmarketing automationlead scoringcrm integrationappointment reminders
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What Is AI Marketing for Local Businesses? A Practical Guide