The Lunatik Lab's Latest Blog Posts
Marketing Automation ROI: A Practical Measurement Model
by: Geoffrey LunaPublished on: 10/23/2026Measure marketing automation ROI with a model that links costs, time saved, conversion and retention to revenue, plus payback period and attribution.
marketing automation roiautomation costsconversion raterevenue attributionpayback period
Marketing Automation Audit: Find and Fix Workflow Failures
by: Geoffrey LunaPublished on: 10/21/2026Practical marketing automation audit: check triggers, branches, data mapping, exceptions, ownership, and testing, plus a checklist and rubric to prioritize fixes.
marketing automation auditbranching logicdata mappingexception handlingtesting and monitoring
What Is AI Marketing for Local Businesses? A Practical Guide
by: Geoffrey LunaPublished on: 10/20/2026AI marketing for local businesses explained, plus what to automate versus keep human and a framework for pilots, escalation, and CRM-backed follow-up.
ai marketing for local businessesmarketing automationlead scoringcrm integrationappointment reminders
How AI Lead Scoring Identifies Sales-Ready Leads
by: Geoffrey LunaPublished on: 10/19/2026AI lead scoring turns fit, behavior, and engagement into a score that flags sales-ready leads. Review model choices, a step-by-step rollout, CRM routing, and key metrics.
ai lead scoringpredictive analyticssales automationcrm ailead routing
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