The Lunatik Lab's Latest Blog Posts

Marketing Automation ROI: A Practical Measurement Model

Marketing Automation ROI: A Practical Measurement Modelby: Geoffrey LunaPublished on: 10/23/2026

Measure marketing automation ROI with a model that links costs, time saved, conversion and retention to revenue, plus payback period and attribution.

marketing automation roiautomation costsconversion raterevenue attributionpayback period
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Marketing Automation ROI: A Practical Measurement Model

Marketing Automation Audit: Find and Fix Workflow Failures

Marketing Automation Audit: Find and Fix Workflow Failuresby: Geoffrey LunaPublished on: 10/21/2026

Practical marketing automation audit: check triggers, branches, data mapping, exceptions, ownership, and testing, plus a checklist and rubric to prioritize fixes.

marketing automation auditbranching logicdata mappingexception handlingtesting and monitoring
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Marketing Automation Audit: Find and Fix Workflow Failures

What Is AI Marketing for Local Businesses? A Practical Guide

What Is AI Marketing for Local Businesses? A Practical Guideby: Geoffrey LunaPublished on: 10/20/2026

AI marketing for local businesses explained, plus what to automate versus keep human and a framework for pilots, escalation, and CRM-backed follow-up.

ai marketing for local businessesmarketing automationlead scoringcrm integrationappointment reminders
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What Is AI Marketing for Local Businesses? A Practical Guide

How AI Follow-Up Automation Improves Lead Response

How AI Follow-Up Automation Improves Lead Responseby: Geoffrey LunaPublished on: 10/14/2026

Learn how AI follow-up automation speeds first contact, prioritizes leads, personalizes email and SMS, and defines CRM handoffs with a practical framework.

ai follow up automationlead nurturingcrm automationlead scoringai messaging
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How AI Follow-Up Automation Improves Lead Response